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Our Mission

Empower clients with cutting-edge GEO strategies that secure top AI-generated recommendations, transforming how customers discover local services and products.

We deliver measurable results through innovative technology and proven methodologies.

Visionary Team

Lia Brusilovsky Headshot

Lia Brusilovsky CEO 

  • Founder & CEO of Domino Effect Lab (DEL)

  • MBA, Trinity College Dublin

  • Content-led, CMO-driven approach to digital and AI growth

  • 10+ years delivering international digital transformation projects

  • Focused on understanding business needs and shaping bespoke, scalable solutions

Shay Weiss Headshot

Shay Weiss Technology Consultant

  • External CTO & AI Lead at Domino Effect Lab (DEL)

  • MSc in Artificial Intelligence, University of Limerick

  • Specialist in AI systems, automation, and scalable architecture

  • Leads DEL’s AI-first technical vision and delivery

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