How GEO Agency Delivers Results: A 4-Phase Process

We begin by gaining a deep understanding of your business, audience, and existing content through a collaborative discovery process. This phase combines strategic workshops, AI visibility testing, and a full content and website audit to assess how your brand currently appears in AI-driven search and where gaps exist. Using industry research and direct analysis of how AI systems interpret your space, we create a Topic Graph that maps high-value questions and content opportunities. The outcome is a clear GEO game plan: including an AI visibility scorecard and a prioritised roadmap, ensuring all future optimisation efforts are focused on the areas that will deliver the fastest and most meaningful impact.

In this phase, we turn strategy into execution by restructuring and optimising your content to be AI-ready and answer-first. We refine priority pages to clearly address key questions, apply concise and structured formatting that AI systems can easily extract, and enhance pages with structured data and technical improvements. Where gaps were identified, we create new content tailored to high-value queries. Once implemented, we run initial AI testing to validate impact. By the end of this phase, your website is fully GEO-optimised.

Once your content is optimised, we focus on amplifying it across the digital ecosystem where AI systems source information. This phase ensures your updated content is rapidly indexed and accurately represented across key platforms: including search engines, business profiles, authoritative directories, professional networks, and relevant communities. We extend your reach through strategic content distribution, community engagement, and earned media placements, ensuring AI engines consistently encounter your brand in trusted, high-authority environments. By the end of this phase, your digital footprint is significantly expanded, reinforcing credibility, visibility, and trust signals that AI systems rely on when generating answers.

AI systems continuously evolve, and so does our approach. In this phase, we monitor your AI visibility, analyse performance data, and refine your GEO strategy on an ongoing basis. Using our AI visibility dashboard, we track mentions, accuracy, and emerging opportunities, while updating content to reflect new trends, business changes, and competitive activity. We proactively adapt your presence as algorithms shift and markets evolve, ensuring sustained growth and relevance. This phase delivers continuous optimisation, clear monthly reporting, and the confidence that your AI search presence is actively maintained and strengthened over time.