GEO/ SEO generative engine optimization: rebuild key pages into answer blocks

Why do AI answers ignore my site even when I rank on google search? Why am I on the search engine results pages and still not in google AI overviews? Why does a competitor show up in AI-generated answers when my SEO looks “better”?

Here’s the punchline. Ranking is not the same as being quoted.

Generative engines don’t read your whole page like a human. They grab passages. They score chunks. They pick the safest, clearest chunk to paste into an answer engine, then move on.

So if your “best” page is clever, vague, or buried under template noise, your SEO can win search results and still lose the quote.

Search to your best ability.

GEO/ SEO generative engine optimization: rebuild key pages into answer blocks

This is the core of generative engine optimization (geo) and answer engine optimization (aeo). Geo means you structure pages so answer engines can reuse them with confidence.

Here’s how I rebuild a “money page” into answer blocks at DEL GEO.

• Start each section with the question as an H2, then a 2–3 sentence direct answer.

• Add proof right under it: numbers, dates, definitions, stable entities, and simple metrics.

• Put a “Company Facts” block on-site so google and google ai stop guessing.

• Add FAQPage schema so google ai can lift clean Q&A (this beats fluffy seo copy).

• Publish an llms.txt “menu” so generative engines work through your best pages first.