Why FAQ schema matters for GEO and AEO

You’re seeing it already. People ask an answer engine a question. They get an AI-generated answer. They never click. So the panic is real. “If nobody clicks, does SEO still matter? ”Yes. But SEO alone is not the full job anymore. This is where Answer Engine Optimization (AEO) comes in. What is “Answer Engine Optimization (AEO)”? Short answer: It is writing answers so an answer engine can reuse them cleanly.It rewards clear questions, clear answers, and proof. It works well for “best X”, “how do I”, and “what is” queries.

Next step is simple.Add the FAQ schema to your main pages.

How does LLM works really.

Generative engine optimization (GEO) is about getting cited inside generative engines, not just ranking blue links. Traditional search engines still crawl the web, score pages, and pull passages into search results.Then generative search engines rewrite it into a clean answer.

FAQ Page schema is your “this is the question, this is the answer” packaging. It’s not a magic button. But it makes extraction easier for google ai overviews and other answer engines.

If your site has messy paragraphs and vague “we do everything” copy, the search algorithm struggles. If your page has tight Q&A blocks plus schema, the algorithm has less guessing to do.

This is the bridge between search engine optimization (SEO) and generative engine optimization (GEO).

geo focuses on ai-generated answers and citations.